Author: jeromekatz

Pro Bono Patent Program : SLU

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Saint Louis University has an agreement with the U.S. Patent and Trademark Office to help financially under-resourced inventors apply for patents by arranging free patent attorney and/or patent agent time and entrepreneurial support, including commercialization guidance. SLU’s program serves solo inventors, nonprofit organizations and small businesses based in Missouri, Arkansas, Kansas, Nebraska or Oklahoma.

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How Content and Marketing Automation Can Maximize Your Digital Marketing Efforts [Infographic] | Social Media Today

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This infographic from Grazitti Interactive displays facts and insights about how to amplify content marketing with automation and deliver personalized messaging at each stage of the buying journey. Advice includes using marketing automation tools for social listening to identify and create the type of content that will engage prospects across different platforms.

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Microsoft Helps SMBs Manage Campaigns Across Google, Facebook, Twitter, Instagram 10/07/2020

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Microsoft Digital Marketing Center (DCM), a Microsoft Garage project, has opened in beta in the U.S. The announcement, made Wednesday, expands on a pilot that the company designed for small and-medium-sized (SMB) businesses earlier this year.

The most important part of this announcement is that artificial intelligence (AI) becomes the backbone to the platform aimed at helping SMBs manage their digital marketing not only across Microsoft Advertising, but also advertising and social media platforms like Google Ads, Facebook, Twitter, and Instagram.

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What is EOS? Overview of the Entrepreneurial Operating System

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EOS, the Entrepreneurial Operating System, is a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs get what they want from their businesses. Implementing EOS will help you and your leadership team get better at three things:

Vision—getting everyone in your organization 100% on the same page with where you’re going, and how you plan to get there
Traction®—instilling focus, discipline, and accountability throughout the company so that everyone executes on that vision—every day
Healthy—helping your leaders become a more cohesive, functional, healthy leadership team

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