Great article on famous startups with major ethical challenges: Theranos, Zenefits, Honest Company, Outcome Health, LendingClub (founder), Mozido, Hamton Creek, Virgin Hyperloop, Rothenberg Ventures, Skully, Bouxtie, WrkRiot, Asenqua Ventures, Crescent Ridge Capital Partners, Autonomy, Pixelon, Psuedo.
Compares east coast to west coast to between the coast (BTC) VC fund deals and related measures.
Recommended by Brad Carlson. Explains the PESO model.
Average Briton has over 500 social media friends but only five close ones in real life, poll claims | The Independent
554 friends across social media.
The findings reveal major shifts from the traditional paid, earned, shared, owned (PESO) model of media use by organizations to an emerging ‘SOEP model’ (shared, owned, earned, paid). This affords new opportunities for practitioners, but also poses practical and ethical dilemmas.
from Pinboard (jeromekatz) file:///Users/jeromekatz/Downloads/2016-McNamaraLwinPESOMediaStrategyBecomesSOEPPRR.pdf
Basics of PESO model, includes category for Incentives, Partnerships and Influencer Engagement. Done by Gini Dietrich, who invented the PESO model. S here means “social” not shared.