Using a beauty salon as an example, this article describes the different financing options that are available. From term loans to equipment financing and business credit cards, Susan Guillory explains the process of getting funding as well as what is needed to qualify for each kind.
Tracking customer acquisition cost accurately is a difficult business, especially if you have a blend of marketing channels. Use our simple calculator to get an estimate based on your actual data.To build a viable business, your revenue from a customer MUST exceed the money that you spent to acquire that customer.
That’s why you should pair CAC with LTV (and why we did above) – it’s a measurement of profitability.
For many businesses, this might be very simple – if you sell cars, for instance, people will buy very infrequently and so the total value of that customer is probably just the profit on one car.
This is the last of a 3-part series about how the creator economy works. The goal is to help you succeed as a creator, fan, brand, or platform operator by understanding the ecosystem. In case you missed it — Part I: Creators, Part II: Fans.
In this edition, I will:
1) Provide a framework for looking at the businesses serving different creator needs.
2) Dive into platforms that focus on distribution, and show you how its business model works, and how its content discovery system works.
Covers verticals like gaming, fashion and education.
How are successful creators transforming audiences into empires? To better understand the process, here’s the framework I use: The Creator Lifecycle.
As a creator, your most valuable asset is your relationship with your audience. It’s the raw material you transform into energy that pushes you forward. Since this relationship evolves and diversifies over the years, I divided the Creator Lifecycle into four steps: Attention, Trust, Commerce & Ownership. Each step has its own goals, ways to monetize, metrics & tools.
‘We Didn’t Start The Fire’ music video with historically accurate news coverage accompanying all 100+ events mentioned.
Mix of biggies and much smaller companies, all publicly available online.
Full set of instructional videos for the Cleanstart simulation from MIT. Unlike the ones on the Cleanstart website, these can be resized as needed, and many more videos are included than the simulation website itself has. The first video in each series combines the other chapter videos.
Provides links to resources tied to the CleanStart MIT simulation.