Selling your expertise.
Using customer development and retention to help set business valuations.
Article: A Japanese word without a direct English translation reveals the biggest difference between Japanese and American work cultures
Shokonin means mastery of one’s profession.
Article: Google’s nemesis: meet the British couple who took on a giant, won… and cost it £2.1 billion
Small business against google.
Great advice on how to handle negative posts about your brand on social media.
Article describes naming techniques.