Article: Don’t Have a Product? Renting Your Expertise Could Make You Millions — Here is How

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Selling your expertise.

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Why Customer Retention Lies at the Heart of Corporate Valuation – Knowledge@Wharton

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Using customer development and retention to help set business valuations.

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The Artist and The Innovator – Love the Problem

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Ash Muraya’s traditional vs. lean approach comparison, with pictures.

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How to respond when customers get sour on social media

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Great advice on how to handle negative posts about your brand on social media.

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