17 Of The Biggest Startup Frauds Of All Time – CB Insights Research

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Great article on famous startups with major ethical challenges: Theranos, Zenefits, Honest Company, Outcome Health, LendingClub (founder), Mozido, Hamton Creek, Virgin Hyperloop, Rothenberg Ventures, Skully, Bouxtie, WrkRiot, Asenqua Ventures, Crescent Ridge Capital Partners, Autonomy, Pixelon, Psuedo.

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Rejection Therapy

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A model for building resilience by dealing with rejection proactively.

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2019 TECH BETWEEN THE COASTS REPORT – Lewis & Clark Ventures

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Compares east coast to west coast to between the coast (BTC) VC fund deals and related measures.

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The marketing appeal of the PESO model – The Business Journals

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Recommended by Brad Carlson. Explains the PESO model.

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‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas

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The findings reveal major shifts from the traditional paid, earned, shared, owned (PESO) model of media use by organizations to an emerging ‘SOEP model’ (shared, owned, earned, paid). This affords new opportunities for practitioners, but also poses practical and ethical dilemmas.

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The Differences Between Paid, Earned, Owned, and Shared Media | AllBusiness.com

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Basics of PESO model, includes category for Incentives, Partnerships and Influencer Engagement. Done by Gini Dietrich, who invented the PESO model. S here means “social” not shared.

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