problems
Almost Timely News, 25 September 2022: Non-Obvious Content Creation – Christopher S. Penn – Marketing Data Science Keynote Speaker This week’s newsletter is all about creating non-obvious content. The key is to understand the underlying framework of the content you’re trying to create, and then to find other frameworks that operate in parallel with it. Once you’ve done that, you can use the oppose step to flip the script and find the not-so-obvious angles that your competitors haven’t covered.
Almost Timely News, 25 September 2022: Non-Obvious Content Creation – Christopher S. Penn – Marketing Data Science Keynote Speaker https://ift.tt/nsR7jAO 3000, 3100, marketing, messaging, ideation, contrarian, problems, counterfactual, thinkdifferent, thinking
DealBook: Wall Street’s makeover Talks about SEC investigation of ESG finds. Fears greenwashing.
DealBook: Wall Street’s makeover https://ift.tt/7NoePtV 3000, 3100, ethics, greenentrepreneurship, greenmarketing, greenwashing, problems, investing, esg, CSR
Buzzy Silicon Valley startup wants to make the world sound whiter “We don’t foresee anything bad coming out of this,” said the company’s president.
Buzzy Silicon Valley startup wants to make the world sound whiter https://ift.tt/e0a6NQB 3000, 3100, 6210, STARTUP, communication, communicating, language, AI, callcenters, problems, hrm
Opinion | The Immortal Awfulness of Open Plan Workplaces No amount of evidence can bury this bad idea.
Opinion | The Immortal Awfulness of Open Plan Workplaces https://ift.tt/yl7ZgME 3000, 3100, design, organizations, humanrelations, communication, problems, contrarian
Almost Timely News, 21 August 2022: PayPal PSA, PIGS In Your Marketing Strategy – Christopher S. Penn – Marketing Data Science Keynote Speaker Almost Timely News, 21 August 2022: PayPal PSA, PIGS In Your Marketing Strategy – So, what is PIGS? PIGS stands for problem, impact, general solution, specific solution. Let’s talk through each of these phases and what they mean for our marketing capabilities.
Almost Timely News, 21 August 2022: PayPal PSA, PIGS In Your Marketing Strategy – Christopher S. Penn – Marketing Data Science Keynote Speaker https://ift.tt/o47wdqP esb8, marketing, funnel, problems, customerchoice, customerjob, needs
NYTimes: This Pioneering Economist Says Our Obsession With Growth Must End “It’s a false assumption,” argues Herman Daly, “to say that growth is increasing the standard of living in the present world.”
NYTimes: This Pioneering Economist Says Our Obsession With Growth Must End https://nyti.ms/3yPEsMR esb8, philosophy, economics, economic-development, sustainability, contrarian, Growth, problems
NYTimes: For Blind Internet Users, the Fix Can Be Worse Than the Flaws Companies say their A.I.-powered tools are the best way to fix accessibility problems online, but many blind people find they make websites harder to use.
NYTimes: For Blind Internet Users, the Fix Can Be Worse Than the Flaws https://nyti.ms/3O5l5VP esb8, STARTUP, accessibility, problems, complaints
NYTimes: How Ordering a Pint of Guinness Might Explain Economics Boris Johnson’s proposal to bring back the imperial system is a reflection of “path dependence.”
NYTimes: How Ordering a Pint of Guinness Might Explain Economics https://nyti.ms/3zirCJa neomania, innovation, contrarian, problems
NYTimes: A Face Search Engine Anyone Can Use Is Alarmingly Accurate Entrepreneirial Academic. PimEyes is a paid service that finds photos of a person from across the internet, including some the person may not want exposed. “We’re just a tool provider,” its owner said.
NYTimes: A Face Search Engine Anyone Can Use Is Alarmingly Accurate https://nyti.ms/3MSfpyG esb8, vignette, Tech, facialrecognition, App, acquisition, academicentrepreneurship, ethics, problems
Article: A Consultant Sent an “I Quit” Email to 1400 Shell Employees. It’s a Lesson in Emotional Intelligence “I can no longer work for a company that ignores all the alarms and dismisses the risks of climate change and ecological collapse.”Urgent Action.Those two words appeared in all caps as the subject line of an email sent by safety consultant Caroline Dennett to over 1400 employees and contractors of oi
Article: A Consultant Sent an “I Quit” Email to 1400 Shell Employees. It’s a Lesson in Emotional Intelligence https://flip.it/sRqKzo 3000, 3100, ethics, problems, unethical, clients
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