Author: jeromekatz

What is the PESO Model for Marketing?

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In 2014, digital marketing expert Gini Dietrich published Spin Sucks and in it proposed a new model: the PESO model. It has been well received and adopted by PR professionals, but marketing professionals have largely ignored this very useful model.

What is the PESO Model?
PESO stands for “paid, earned, shared, owned,” and serves as a means of segmenting all of the marketing channels at a brand’s disposal into discrete groups.

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IdeaConnection: Idea Sites – websites that solicit ideas from the public

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The following is a list of websites that solicit ideas from the public.

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Exercises | HCI+D Prototyping Studio

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Paper Prototype — Coffee Ordering
Your job here is to (very quickly) design a tablet app that can be used to (very quickly) place an order at the MHCI+D Studio Cafe. Then you will (very quickly) construct a paper prototype that can be used to (very quickly) test your design. Next you will find someone who wants to (very quickly) place a coffee order with the Studio Cafe barista and you will (very quickly) run a small user test with him or her to (very quickly) evaluate your design.

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Why Do People Quit Their Jobs? It’s More Than Money | PayScale

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What are the top reasons people are leaving a job? And what attracts people to their new organization? The latest PayScale research take a deep dive into this to find out what is impacting employee retention and what employees are looking for in a new organization.

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NPR: The Decelerator: How Do You Shutdown A Startup?

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Failure examples and an open sourced site for firm closing advice.

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How To Calculate Lifetime Value – The Infographic

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Specifics of how to compute LTV or CLV of customers using Starbuck’s data from 2004.

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How to Calculate Customer Lifetime Value (CLV) to Market to High Value Customers

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Explains CLV and points you to a Excel spreadsheet to help calculate it for B2B and B2C businesses.

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Article: 9 Secrets to Having World-Class Customer Service

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How to pick and prepare people.

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10 Edtech Accelerators and Incubators that You Should Know About – The Tech Edvocate

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Few people have the initial resources necessary to get their edtech company up and running successfully. Accelerators and incubators can connect you with the mentors, experts, and funding you need to make your edtech company into a reality. (From 2018)

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How Venture Capitalists Evaluate Potential Investment Opportunities – Harvard Business Publishing

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This case consists of conversations with six prominent venture capital investors in the United States. The topics covered include investment strategies and relationships with entrepreneurs in the United States and around the world.

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