Author: jeromekatz
Aligning Marketing and Sales | ANA
Shows problems when sales and marketing departments don’t get along, and offers suggestions.
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Reorder your Chain of Beliefs with a leaner Lean Canvas
Ties IDEO’s trio for feasibility analysis to a simpler lean canvas (Customer and Problem only).
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An Illustrated Guide to Introverts in a Start-Up
Famous introvert entrepreneurs include Thomas Edison, Bill Gates, Warren Buffett, Marissa Mayer, and Mark Zuckerberg.
When we imagine our ideal workplace, it looks more like a library full of quiet rooms and isolated carrels than the ball-pit and bullpen situation start-ups are currently obsessed with. As introverts, we may be outnumbered by extroverts at start-ups. According to Laney, “The introvert is pressured daily, almost from the moment of awakening, to respond and conform to the outer world.” This need to conform can be tiring. But we promise, with just a few tweaks in the workplace, you could make us very happy.
Here are a few guidelines to help us out
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How Do You Make or Maintain Friends? Put in the Time. | Psychology Today
It took about 50 hours of interaction to move from acquaintance to casual friend, about 90 hours to move from casual friend to friend, and more than 200 hours to qualify as a best friend. Those who never got beyond being acquaintances usually had spent no more than 30 hours together — the equivalent perhaps of being in the same class a few hours a week, but not seeing each other outside of the classroom. On the other hand, time together didn’t automatically make two people friends. Some adults reported spending hundreds of hours with colleagues, but still called those people acquaintances. Basically, they just didn’t like them very much. Or they had no relationship outside of work.
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Word Of Mouth Marketing Association – Wommapedia
Example of a sketchy website – concat for contact, address is “office building”, event descriptions on calendar full of mistakes.
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HYPR: influencer marketing platform & marketplace
An influencer discovery platform which offers a free trial.
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The Remarkable Rise of Influencer Marketing [INFOGRAPHIC]
Stats on the influencer marketing industry.
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Find New Blogs Using a Directory of Blogs
Five specialized directories and search engines that focus on blogs. From 12/2018.
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7 Tools for Finding & Connecting With Influential Bloggers
These tools are more focused on Twitter and Facebook than on traditional blogs, but they point you to platforms you can use to find influencers in those settings.
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13 Fun Facts That Will Make Your ‘About Me’ A Lot Less Boring
Whether you’re updating your LinkedIn profile or creating an About Me for your website, be sure to weave in fun facts or include a separate section at the end called “Fun Facts You Didn’t Know About Me.” If you do public speaking, weave them into your introductions. Authors, tuck a page of fun facts into your media kit. You can even include this personal trivia in short profiles for things like your Chamber of Commerce directory.
Here are 13 ideas to get you started.
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Jerome Katz's Entrepreneurship Blog 