Author: jeromekatz
How to Fix the Great American Growth Machine – The Wall Street Journal.
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When Does the Customer Journey Begin?
By aligning your content marketing to the journey of prospects before they’re looking to buy, you make your business ideally situated for the next stage, when awareness of the need for a solution kicks in.
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The Limitations of Lean Startup Principles
Companies using lean startup approaches need to worry when they test versions of their ideas if competitors learn enough to copy it. Being able to protect with patents helps, but if patenting isn’t available, going to market sooner, pivoting faster, and building brand and network effects are the strategies you need to pursue.
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Betterment’s Low-Fee Evangelist Has a Retirement Algorithm for You
Key quote “we don’t make money from customers. We make money from money.” That’s why customer service can be so bad.
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Management Simulation Games | LearningEdge at MIT Sloan
Home page for MIT Sloan’s free business simulations, including “Clean Start” a clean energy startup. All simulations come with student and instructor videos. Many of the simulations let faculty create class deployments and also let faculty tweak the environment settings.
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Article: How Does Your Net Worth Compare to Other People Your Age?
Trek you how to assess your financial status, the way a banker would.
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Article: 5 Ecommerce Tools That Can Help You Score More Sales
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enloop – Plan Preview
Online business planning tool. Good level of completeness. Has integrated financials. Demands credit score estimate. Have to add competition (but it is possible). Free version has limited editing features, but all content is available. Probably the best for basic free planners.
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StratPad: SAMPLE: 2012/2013 Expansion Strategy
Free online business plan tool. Very detailed plan with emphasis on goal setting and follow-through. Has integrated financials. Has online help. May be too complex for simple uses and users. Free for one plan.
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Free Online Business Planner
Free online business plan too. This is the short form. Longer form available. Financial template available. Some explanation on screen. Cumbersome interface, but simple and straightforward. Truly free.
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