Customer-Centric Website Design: A Beginner’s Guide | Growmodo

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Nobody cares about your product or services. Everything they are interested in is what you can do for them. The business that wins the battle to prove they know what the customer needs and they’re able to fulfil those needs will win the sale and boost their bottom line.

You need to be that business.

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The University Is Just Another Client | ChronicleVitae

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For non-tenure-track faculty It begins with a shift of mindset—from that of employee to that of freelancer. As a freelancer, your institution is just one of your many clients. That means you need to spend your extra time and energy on projects that earn you money and respect outside of one particular institution.

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