purpose
The Carousel Pitch from Mad Men Season 1 Episode 13 A great user benefit pitch. Shorter version at https://www.youtube.com/watch?v=eRbEg5HosBo
The Carousel Pitch from Mad Men Season 1 Episode 13 https://www.youtube.com/watch?v=rq3n2sJ43Hg esb8, Video, ch4, CH10, promotion, Pitching, visualization, benefits, purpose, product, productfeatures
Opinion | 50 Years of Blaming Milton Friedman. Here’s Another Idea. (Published 2020) Half a century after he blessed corporate greed, liberals are still trying to rebut his arguments. They’re fighting the wrong battle.
Opinion | 50 Years of Blaming Milton Friedman. Here’s Another Idea. (Published 2020) https://ift.tt/IFRuxDZ 3100, 3000, ethics, Business, purpose, friedman, economics
Beware of Corporate Promises When firms issue statements of support for social causes, they don’t always follow through. Looking a the Business Roundtable’s 2019 restatement of the purpose of the corporation after a year.
Beware of Corporate Promises https://ift.tt/q6zUIOG 3000, 3100, ethics, purpose, Business, roundtable, comparison, contrarian, research
Davos Manifesto 2020: The Universal Purpose of a Company in the Fourth Industrial Revolution | World Economic Forum
Davos Manifesto 2020: The Universal Purpose of a Company in the Fourth Industrial Revolution | World Economic Forum https://ift.tt/2Y72pws esb7, ch1, ch3, purpose, stakeholders, CSIentrepreneurship
From Shareholder Primacy To Stakeholder Primacy: How Family Businesses Lead The Way
From Shareholder Primacy To Stakeholder Primacy: How Family Businesses Lead The Way https://ift.tt/3xHujPS esb7, ch1, ch3, ch17, legalform, purpose, deming, openbookmanagement, familybusiness, smallbusiness
Jerome Katz's Entrepreneurship Blog 