targeting
NYTimes: How the Politically Unthinkable Can Become Mainstream Policy ideas once dismissed out of hand are now being widely discussed. The Overton window is one way to understand what’s happening.
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10 Secrets to Targeting High Net-Worth Individuals with Facebook Ads Following are some targeting options to help you get your Facebook ads in front of high net-worth individuals (aka: rich folks). These are all set at the Ad Set level and the real power is in combining them to laser target your audience.
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Jerome Katz's Entrepreneurship Blog 