The Online Platform Economy: What is the growth trajectory?

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More people on online labor platforms than capital (Airbnb, ebay) platforms.
From a universe of 6 million anonymized core Chase customers, we assembled a dataset of over 260,000 individuals who earned income from at least one of 30 distinct platforms between October 2012 and September 2015—the largest sample of platform earners to date. Over this three-year period, monthly participation in the Online Platform Economy grew 10-fold, from 0.1% to 1.0% of adults in our sample. In the same period the cumulative participation grew from 0.1% of adults to 4.2%, a 47-fold growth. We found that this growth also varied between labor platforms, where individuals perform discrete tasks or assignments; and capital platforms, where individuals sell goods or rent assets peer-to-peer.

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