Are You Ready for the Nanoinfluencers? – The New York Times

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anoinfluencers — whom Obviously CEO Mae Karwowski defines as social users who have between 1,000 and 5,000 followers — are gaining favor among marketers because of their authentic, approachable personas and their willingness to work with brands for low fees or free products. “Everyone who’s on Instagram has that friend who is just really popular and is racking up ‘likes’ and comments and has great content,” Karwowski says in explaining the appeal of nanoinfluencers.

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