Don’t Be Better. Be Different. Lessons in Branding from Mauborgne to Musashi. – Clicked Studios

Posted on

ASK THESE 3 QUESTIONS TO FIND YOUR BRAND’S EDGE

What does every company in my industry do that I can’t stand?!
Instead of thinking about what you love, list out things you hate and stand against.  Doing this can show you where your passion truly lies and how you can be different from the status quo.
What does nobody want to do in my industry?  That might just be the key to finding your new path.

from Pinboard (jeromekatz) https://ift.tt/2Pdxfh4
via IFTTT

Advertisements