How to Create a Great Product or Company Name: Teaching Materials/References for Karl Ulrich

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A Karl Ulrich (Wharton prof) page explaining how to create great names for companies and products. Shows-off Lingzini (a free iOS app for name creation) and an approach to developing names.

from Pinboard (jeromekatz) https://ift.tt/2SAyGYR
via IFTTT

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