Content Marketing Planning: Ultimate Guide | BuzzSumo

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Here’s how to create a well-informed content marketing plan for as long as one year ahead:
1. Collect Content Ideas (keyword searching, question research, Related Concepts & neighboring terms, BuzzSumo’s topic explorer)
2. Organize topic ideas (keyword clustering, organize further by goals and content types)
3. Create your schedule (put into spreadsheet, schedule seasonal campaigns, alter for personalizing content)

from Pinboard (jeromekatz)