Cause Marketing Case Studies, Commercials and Research Findings

Posted on features cause marketing case studies, the cause advertising gallery, curated CSR research, and a showcase of CSR earned media — with analysis by Michael Organ.

Cause Marketing is a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. Or, more colloquially, Cause Marketing is defined as doing well by doing good.  These definitions reflect’s focus: We view cause marketing from the perspective of marketing executives and directors of corporate social responsibility at for-profit companies.

from Pinboard (jeromekatz)