The Navigator – Where to Play
The Market Opportunity Navigator is designed to help you get a clear overview of your potential market domains and make confident decisions on where to play next.
To set a promising business strategy, you need to discover your available market opportunities, assess their attractiveness and choose which ones to focus on.
The Market Opportunity Navigator guides you through this 3 step process with a visual, easy to apply framework.
Three dedicated worksheets help you to ask the right questions and make your best choices apparent.
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