How A St. Louis Toy Kickstarter Raised $2.4M — And Counting | St. Louis Public Radio

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Conor B. Lewis lost his marketing job last spring when COVID-19 crushed the economy. He was far from alone in that; 15% of Americans reported getting laid off in the first six months of the pandemic.

But Lewis’ story took a unique turn from there. The resident of the city’s Shaw neighborhood funneled his severance and his family’s savings into a new product that just saw one of Kickstarter’s biggest toy launches ever. It topped $2 million in its first 10 hours and continues to climb. It’s currently the biggest campaign on the site and the second-largest toy launch in Kickstarter history.

from Pinboard (jeromekatz)