12 Innovative Ways To Target Generation-Z On Snapchat

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Forbes Agency Council members offer 12 tips to help brands differentiate themselves and resonate with Snapchat’s Generation Z demographic such as ThinkNow’s Mario Carrasco, who spotlights the value of creating authentic marketing campaigns for different cultures and subcultures. Inquivix’s Joon Lee suggests launching ad and influencer supported giveaway campaigns, while AdvertiseMint’s Brian Meert notes Snapchat’s Lens Studio for creating videos that “look and feel like Snapchat native content,” which can help spark interest and trust that are necessary before a purchase.

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