The Creator Lifecycle: How can you turn your audience into an empire?

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How are successful creators transforming audiences into empires? To better understand the process, here’s the framework I use: The Creator Lifecycle.

As a creator, your most valuable asset is your relationship with your audience. It’s the raw material you transform into energy that pushes you forward. Since this relationship evolves and diversifies over the years, I divided the Creator Lifecycle into four steps: Attention, Trust, Commerce & Ownership. Each step has its own goals, ways to monetize, metrics & tools.

from Pinboard (jeromekatz)