Almost Timely News, 25 September 2022: Non-Obvious Content Creation – Christopher S. Penn – Marketing Data Science Keynote Speaker This week’s newsletter is all about creating non-obvious content. The key is to understand the underlying framework of the content you’re trying to create, and then to find other frameworks that operate in parallel with it. Once you’ve done that, you can use the oppose step to flip the script and find the not-so-obvious angles that your competitors haven’t covered.

Posted on

Almost Timely News, 25 September 2022: Non-Obvious Content Creation – Christopher S. Penn – Marketing Data Science Keynote Speaker https://ift.tt/nsR7jAO 3000, 3100, marketing, messaging, ideation, contrarian, problems, counterfactual, thinkdifferent, thinking
Advertisement