NYTimes: New Endorsements for College Athletes Resurface an Old Concern: Sex Sells Female college athletes are making millions thanks to their large social media followings. But some who have fought for equity in women’s sports worry that their brand building is regressive.
NYTimes: New Endorsements for College Athletes Resurface an Old Concern: Sex Sells https://nyti.ms/3FU9ecP esb8, vignette, NIL, athletes
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