Innovation Simulation: Breaking News In this 20-minute online simulation, students manage the innovation process for The Citizen Sun, a struggling newspaper company. Working with limited time and budget, students design innovation initiatives-open innovation campaigns, customer focus groups, internal R&D projects-to generate a pool of innovation ideas. Students must then review, test, and make a selection from among those ideas in order to choose the best possible innovation for The Citizen Sun news organization. The simulation teaches students about managing the innovation process, the different modes of innovation, idea generation and selection, and the role of organizational context in innovation.

Posted on

Innovation Simulation: Breaking News 6014, BIZ6402, simulation, 6201, innovation, turnarounds