Philips ‘Breathless Choir’ Case Study Philips ‘Breathless Choir’ campaign uses cause marketing to indirectly promote the Philips SimplyGo Mini portable oxygen concentrator — without running afoul of advertising regulations for prescription products. For more information, visit: https://ift.tt/0kex2ov

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Philips ‘Breathless Choir’ Case Study https://www.youtube.com/watch?v=tvWadbj4huY 3000, ch4, CSR, Video, advertising, ethics, causemarketing
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