Author: jeromekatz
TechCrunch: This startup got a meeting with Mark Suster by getting clever with Google ads
Clever way to target online ads to a single person. Akin to orabrush’s Walmart ad on Facebook.
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NYTimes: He Has 17,700 Bottles of Hand Sanitizer and Nowhere to Sell Them
Retail arbitrage during coronavirus and the ethics of it.
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How to Shift From Physical to Virtual Events and Maximize Event Outcomes | Social Media Today
Stanley Meytin provides a guide to creating engaging virtual experiences to generate leads. He recommends leveraging pre-recorded video, live streaming, animated 3D content and virtual panels while maintaining a strict focus on a compelling storytelling strategy to deliver event goals.
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UPenn Law Clinic Startup Kit
Includes founders agreements, entity choice, seed financing, financing overview, convertible notes, employment law, intellectual property, independent contractors, FLSA Wage Law Exemptions, restricted stock and program related investments. Many include web tutorials and PDFs.
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CASE STUDY: How Orabrush got into Walmart – YouTube
Orabrush story how they got Walmart’s attention using Facebook targeting ads in Bentonville Arkansas (to Walmart employees for $28) after using a $20,000 magazine ad, and a personalized video for Walmart’s buyer.
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Runway | The Startup Cash Planning Tool by LTSE
Model your cash flow
Runway enables you to quickly and easily build a realistic cash view of your business. Not a spreadsheet expert, no problem. Enter expenses as single line items and see how they impact your cash burn over time. We even suggest common startup expense categories so you don’t miss key items.
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Clay Christensen’s Milkshake Marketing – Harvard Business School Working Knowledge
HBS’s Clay Christensen explaining why you should segment based on customer jobs rather than traditional demographic segmentation.
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KSDK.com: Decline of movie theaters leads St. Louis company into bankruptcy
Made theater seats to well. Lead to bankruptcy.
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Blessing from above: Car donated to mom to continue her daughter’s wish to help children with cancer | ksdk.com
Blessing from above: Car donated to mom to continue her daughter’s wish to help children with cancer. Example of a company’s PR effort.
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Exercise: 60 Minute MVP – Teaching Entrepreneurship
As we outline in our 60 Minute MVP exercise, building a functioning website with zero technical expertise is not as hard as it seems. With the following tools, any student can build a landing page (a simple, single-page website) that:
Tells their customers the problem they are solving,
Uses a video to demonstrate how they will solve the problem and
Asks for some form of “currency” from their customers to validate demand.
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Jerome Katz's Entrepreneurship Blog 