Author: jeromekatz
Are You Ready for the Nanoinfluencers? – The New York Times
anoinfluencers — whom Obviously CEO Mae Karwowski defines as social users who have between 1,000 and 5,000 followers — are gaining favor among marketers because of their authentic, approachable personas and their willingness to work with brands for low fees or free products. “Everyone who’s on Instagram has that friend who is just really popular and is racking up ‘likes’ and comments and has great content,” Karwowski says in explaining the appeal of nanoinfluencers.
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How Superhuman Built an Engine to Find Product/Market Fit | First Round Review
A leading indicator for product/market fit — and the exact four-question survey Superhuman uses to measure it. Why you should segment to find your supporters and build a high-expectation customer profile to narrow your market. How Superhuman retooled its product roadmap and nearly doubled its product/market fit score in just three quarters.
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Article: The 10 Things You Should Cover in Every Investment Pitch (Infographic)
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Entrepreneur Press – House Authors – Entrepreneur
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.For $75,000 and up.
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How 2 Entrepreneurs Are Helping Brands Make Millions
You may recognize these two from headlines back in 2016 when they created The Enternship, a globally recognized program that helped women over 40 get back into the workforce or start their own businesses. Building on the success of The Enternship program, these co-founders have launched a podcast with noteworthy discussions on everything from female entrepreneurship to business advice and to up to the minute pop culture.
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Entrepreneurship Simulation: The Startup Game – Harvard Business Publishing
This multi-player simulation places students into a variety of roles that explore the chaos and excitement of starting a new company. Students role-play as founders, investors, and potential employees who must deal with the many complexities of negotiating deals, finding the right staffing mix, building relationships, and making critical early decisions that affect the chances of long-term success.
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Can Tech Get Better at Confronting Ethical Challenges? | Stanford eCorner
The trolley problem is an especially dramatic example of a challenge that exists across the technology sector: innovation is happening so rapidly that it’s flying past serious ethical questions without fully addressing them, or recognizing them as ethical questions at all. Russian propaganda designed to undermine the US presidential election flourished unchecked on Facebook and Twitter. Waze users are reshaping traffic flow in communities across the US, dramatically altering the character of once-quiet neighborhoods.
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Why Tech Founders Need a Moral Compass | Stanford eCorner
Who is responsible for navigating the line between disruptive tactics and immoral behavior? Founders today hold significant power and influence, says Steve Blank, serial entrepreneur and lecturer in Stanford’s Department of Management Science and Engineering. Aspiring entrepreneurs can prepare themselves, and society, for better outcomes by developing a moral compass to guide them through difficult ethical decisions.
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The Washington Post: The sneaky science behind your child’s tech obsession
The ethics of creating addictive apps and what people and companies are doing about it.
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Food truck challenge
In this online simulation, students try to run a successful food truck in the city of Boomtown. Students work individually or in teams to achieve maximum revenue over 5 simulated weeks and win the “Food Truck Challenge.” In each round, students make decisions about where to park and what menu item to offer in hopes of finding the best menu-location combination and yielding the highest sales.
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Jerome Katz's Entrepreneurship Blog 