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Don’t Be Better. Be Different. Lessons in Branding from Mauborgne to Musashi. – Clicked Studios

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ASK THESE 3 QUESTIONS TO FIND YOUR BRAND’S EDGE

What does every company in my industry do that I can’t stand?!
Instead of thinking about what you love, list out things you hate and stand against.  Doing this can show you where your passion truly lies and how you can be different from the status quo.
What does nobody want to do in my industry?  That might just be the key to finding your new path.

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Next Jobs: Careers of the Future – Bloomberg

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Jobs (and industries) that didn’t exist 25 years ago. As technology replaces old jobs, it’s also creating new ones. Join Bloomberg’s Aki Ito each month in this new mini-documentary series about the careers of the future. Includes instagram influencers, pro gamers, DNA resequencers, drone services, hydroponic kale growers, robot makers.

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Podcasts : Business : NPR

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Guy Raz dives into the stories behind some of the world’s best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. The series of broadcasts is titled, “How I Built This.” It is all about entrepreneurs’ stories. So I went to the website: https://ift.tt/2rIRnwh I have found good leads for any number of new vignettes. After selecting each of the broadcasts that seem appropriate, I did a Google search for the entrepreneur’s name and for the company name. So far I have found at least 4 corroborating articles in various publications, such as Inc., Fortune, Entrepreneur, and the City Business Journals for each of the stories that I have considered.

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