CSR
Philips ‘Breathless Choir’ Case Study Philips ‘Breathless Choir’ campaign uses cause marketing to indirectly promote the Philips SimplyGo Mini portable oxygen concentrator — without running afoul of advertising regulations for prescription products. For more information, visit: https://ift.tt/0kex2ov
Philips ‘Breathless Choir’ Case Study https://www.youtube.com/watch?v=tvWadbj4huY 3000, ch4, CSR, Video, advertising, ethics, causemarketing
DealBook: Wall Street’s makeover Talks about SEC investigation of ESG finds. Fears greenwashing.
DealBook: Wall Street’s makeover https://ift.tt/7NoePtV 3000, 3100, ethics, greenentrepreneurship, greenmarketing, greenwashing, problems, investing, esg, CSR