How to use the Value Proposition Canvas

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When it comes time to really understand your customers, including their jobs-to-be-done, pains, and gains, as well as your offer to them, the Value Proposition Canvas, developed by Alex Osterwalder at Strategyzer, is one of the best tools available to help you in this regard.(This exercise is for your team, you aren’t actually directly asking customers these questions).

from Pinboard (jeromekatz)