‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas

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The findings reveal major shifts from the traditional paid, earned, shared, owned (PESO) model of media use by organizations to an emerging ‘SOEP model’ (shared, owned, earned, paid). This affords new opportunities for practitioners, but also poses practical and ethical dilemmas.

from Pinboard (jeromekatz) file:///Users/jeromekatz/Downloads/2016-McNamaraLwinPESOMediaStrategyBecomesSOEPPRR.pdf