The Differences Between Paid, Earned, Owned, and Shared Media | AllBusiness.com

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Basics of PESO model, includes category for Incentives, Partnerships and Influencer Engagement. Done by Gini Dietrich, who invented the PESO model. S here means “social” not shared.

from Pinboard (jeromekatz) http://bit.ly/2Hv8A5z
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