Author: jeromekatz
What’s Your Conversion Rate by Channel? – Marketo
Good listing of conversion rates (CVR) for a variety of different approaches. Referral > partner ? Inbound > paid > social
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The 7 Best Free Social Media Management Tools in 2019 | WordStream
Used to build list for social media management platforms.
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Google Ads Benchmarks for YOUR Industry [Updated!] | WordStream
OUTSTANDING summary of key online statistics by industry giving click through rates (CTR), cost per click (CPC), conversion rates (CVR), cost per action (CPA)
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17 Of The Biggest Startup Frauds Of All Time – CB Insights Research
Great article on famous startups with major ethical challenges: Theranos, Zenefits, Honest Company, Outcome Health, LendingClub (founder), Mozido, Hamton Creek, Virgin Hyperloop, Rothenberg Ventures, Skully, Bouxtie, WrkRiot, Asenqua Ventures, Crescent Ridge Capital Partners, Autonomy, Pixelon, Psuedo.
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Rejection Therapy
A model for building resilience by dealing with rejection proactively.
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2019 TECH BETWEEN THE COASTS REPORT – Lewis & Clark Ventures
Compares east coast to west coast to between the coast (BTC) VC fund deals and related measures.
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The marketing appeal of the PESO model – The Business Journals
Recommended by Brad Carlson. Explains the PESO model.
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Average Briton has over 500 social media friends but only five close ones in real life, poll claims | The Independent
554 friends across social media.
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‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas
The findings reveal major shifts from the traditional paid, earned, shared, owned (PESO) model of media use by organizations to an emerging ‘SOEP model’ (shared, owned, earned, paid). This affords new opportunities for practitioners, but also poses practical and ethical dilemmas.
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The Differences Between Paid, Earned, Owned, and Shared Media | AllBusiness.com
Basics of PESO model, includes category for Incentives, Partnerships and Influencer Engagement. Done by Gini Dietrich, who invented the PESO model. S here means “social” not shared.
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Jerome Katz's Entrepreneurship Blog 