Author: jeromekatz
How to Create a Facebook Messenger Chatbot For Free Without Coding
[HAS VIDEO] Facebook chatbots may sound like an intimidating obstacle, but with the right preparation and guidance, they can become tools that help you monetize your social media pages. I’ve put together a guide to help you understand the benefits of chatbots, how they work, and how to build your own chatbot online for your brand.
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How to Start a Business Online
[HAS VIDEO] There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online:
Find a need and fill it.
Write copy that sells.
Design and build an easy-to-use website.
Use search engines to drive traffic to your site.
Establish an expert reputation for yourself.
Follow up with your customers and subscribers with email.
Increase your income through back-end sales and upselling.
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How to use the Value Proposition Canvas
When it comes time to really understand your customers, including their jobs-to-be-done, pains, and gains, as well as your offer to them, the Value Proposition Canvas, developed by Alex Osterwalder at Strategyzer, is one of the best tools available to help you in this regard.(This exercise is for your team, you aren’t actually directly asking customers these questions).
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Design a Better Business Tools
A resource page with over 20 templates and exercises for business model canvas style planning and ideation exercises.
PREPARE – TEAM CHARTER CANVAS, SCREENPLAYS, WAR ROOM CHECKLIST.
POINT OF VIEW – 5 BOLD STEPS CANVAS, COVER STORY CANVAS, DESIGN CRITERIA CANVAS, STORYTELLING CANVAS.
UNDERSTAND – PERSONA CANVAS, CUSTOMER JOURNEY CANVAS, VALUE PROPOSITION CANVAS, CONTEXT CANVAS, BUSINESS MODEL CANVAS.
IDEATE – CREATIVE MATRIX,BUSINESS MODEL IDEATION, WALL OF IDEAS, INNOVATION MATRIX.
PROTOTYPE – SKETCHINGNEW!, PROTOTYPE CANVAS.
VALIDATE – RISKIEST ASSUMPTION CANVAS, EXPERIMENT CANVAS, VALIDATION CANVAS.
SCALE – INVESTMENT READINESS LEVEL.
UNCERTAINTY – BLANK CANVAS, MAGIC 8-BALL CANVAS.
VISUALIZATION – VISUALIZATION TOOLKIT, PAPER PROTOTYPING
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The 75+ Best Apps for Small Business: The Ultimate List (Updated for 2018) – Proven
August 20, 2018. One of the longest lists.
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xkcd – A webcomic
Note: You are welcome to reprint occasional comics pretty much anywhere (presentations, papers, blogs with ads, etc). If you’re not outright merchandizing, you’re probably fine. Just be sure to attribute the comic to xkcd.com. Can we print xkcd in our magazine/newspaper/other publication?
If it’s a not-for-profit publication, you need no permission — just print them with attribution to xkcd.com. You can post xkcd in your blog (whether ad-supported or not) with no need to get my permission.
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Everything We’ve Been Told About Passwords Is Wrong (According To The Person Who First Told Us) | Inc.com
a 44 letter lower case phrase of four words takes five millennia to crack versus only three days for a 28 character random string of letters, numbers, and special characters–never mind that you need a photographic memory to remember the latter.
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Desirability Viability Feasibility on Vimeo
Video on the IDEO Desirability Viability Feasibility model. Goes deep into generative thinking.Talks about a game they’ve developed to test Desirability Viability Feasibility.
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IDEO Design Thinking | IDEO | Design Thinking
The home page of IDEO’s site informing the world about design thinking. It starts with the feasibility/viability/desirability model.
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Three Lenses of Innovation — Isaac Jeffries
Blogpost connecting the IDEO feasibility/viability/desirability framework to the business model canvas. Shows a direct mapping.
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Jerome Katz's Entrepreneurship Blog 